The Beast Takes Beauty from Online to In-Store
It’s no secret that to stay competitive in the global marketplace, retailers with brick and mortar stores have turned to e-commerce.
According to statista.com, 1.5 billion people world-wide purchase goods online, and that number is expected to exceed 2 billion before 2020. Does this mark the end of the retail store as we know it?
Absolutely not, and in some cases, it’s just the opposite.
To stay competitive, e-commerce sites worldwide are expanding business by supplementing their online sales with brick and mortar stores.
The Beast, a lifestyle company out of Shanghai, China, started as a micro-blogging site offering flower bouquets. With success online, the company then built brick and mortar stores throughout China.
For The Beast and its flower division, the goal is to ensure online orders delivered throughout China match the beauty of both the online photos and in-store arrangements.
Step inside The Beast for an insider’s look at the beauty they create.
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January 11, 2017
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