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EarthSmart – A FedEx Commitment

April 22, 2010

EarthSmart.jpg blog

“We can’t solve problems by using the same kind of thinking we used when we created them” – Albert Einstein

When Earth Day was first recognized in 1970, FedEx had yet to ship its first package.  It was not until three years later that our founder’s vision of a transportation system accommodating time-sensitive shipments became a reality.  During the rest of the 1970s and well into the 1980s, the focus for businesses and the government was primarily around environmental compliance, and not necessarily environmental stewardship.

Now, forty years later from that first Earth Day, we focus on integrating environmental sustainability into business objectives, making it part-and-parcel of our business. As a part of this, we have launched EarthSmart – A FedEx Commitment.

EarthSmart is our commitment to minimize our impact on the environment. It’s designed to encourage innovation that makes our business — the way we work and the services we offer — more sustainable, both economically and environmentally. Our aim is to find or create new ways not only to improve our own company’s environmental performance, but also to point the way for other companies, in our own industry and beyond. You can find out more by clicking here.

It is important to have moments of reflection, whether on Earth Day, or every day that one focuses upon making their actions more sustainable.  So, to ensure that we are all living Earth Day everyday, we are focusing on being EarthSmart to empower our team members to be better stewards in the workplace, for our customers, our shareowners and in our communities.  

Albert Einstein also said, “It’s not that I’m so smart, it’s just that I stay with problems longer.” Just as Earth Day has had sustaining power over the decades, so, too, the work to “stay with problems longer” and integrate environmental sustainability – to be EarthSmart – should continue to prosper by innovating, and ultimately, continuing to improve everyday practices.

Here’s to Earth Day.

Comments

    brent pinsent(CA YOWA) says:

    Great article Mitch!I love the quotes by Einstein especially the one “It’s not that I’m so smart, it’s just that I stay with problems longer. It’s so true. Persistence to see an environmental challenge from its genesis to completion (like our Bronx station being 100% hybrid)Hats off to you and the Fedex team for seeing a dream through…..and building on new ones..Take care…Brent

    SMU Cox MBA says:

    I encourage everyone to post actual numbers – how much did your green initiative cost and how much did you save as a result. If you can show your savings, other companies will be more likely to join in, and that just magnifies the results of your efforts.

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