The Team Approach to Building Diverse Communities
For the past 18 years, FedEx has maintained a successful relationship with Black Enterprise (BE), a premier business, investing and wealth-building media resource that reaches more than 50 million people via its monthly magazine, social media and televised business programs.
Since 2005, BE has also consistently cited FedEx as one of America’s “40 Best Companies for Diversity.” Major corporations earning a place on this prestigious list have demonstrated best practices through diverse representation within their employment base, senior management ranks, corporate boards and supplier pools.
But beyond the spotlight, how does the BE relationship really connect with the FedEx diversity focus?
First and foremost, leveraging diversity means working with diverse groups–both internally and externally–to impact business results. It also means building deeper networks that strengthen our communities which, in turn, helps businesses to thrive. According to Shannon Brown, SVP and Chief HR/Diversity Officer at FedEx Express and our company’s executive champion for the BE relationship, “Our work with Black Enterprise aligns with our company’s commitment to diversity and inclusion in our workplaces, customer relationships, and our communities. Diversity is a core value at FedEx that is rooted in dignity and respect for all people. It’s a plus for our brand and reputation when diversity is recognized as a strong part of our company’s DNA.”
For their achievements, both Shannon and Matthew Thornton, SVP of U.S. Operations, have been named to BE’s list of “100 Most Powerful African-Americans in Corporate America.” Gina Adams, CVP of Government Affairs, has also earned many top diversity-related awards and is a popular speaker at major BE events.
“FedEx was a sponsor of our Golf and Tennis Challenge in the very first year, and has continued to support the event every year since,” says Earl “Butch” Graves, Jr., President and CEO of BE. “In fact, our relationship with FedEx goes beyond this event, and includes sponsorship of our Women of Power Summit, in addition to our Entrepreneurs Summit, advertising in our magazine, on our television shows and on our digital properties. When it comes to engaging the African-American business community, FedEx has been there every step of the way.”
In addition, registered users of blackenterprise.com are eligible to receive discounts of up to 20% on select FedEx Express, FedEx Ground, FedEx International and FedEx Office services via the FedEx Advantage program.
Founded in 1970, BE offers information on business best practices, money management, career development, small business strategies, financial literacy, work-life balance, and technological advancements. BE also awards teen entrepreneurs for their “out-of-the-box” business successes.
“The ultimate measure of an organization’s impact is the lives that are changed for the better,” says Shannon. “From finance and business workshops, to a world-class magazine that is a trusted resource for millions of people, Black Enterprise has earned its reputation as a media and business giant that is making a difference.”
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