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FedEx Voted UK Business Superbrand

February 27, 2012

FedEx has been officially named a Business Superbrand, in the influential annual initiative to identify the UK’s strongest business-business brands. For over a decade Superbrands has brought together a panel of industry experts and over 1,600 business professionals to choose the UK’s strongest B2B brands, based on three key factors: quality, reliability and distinction. 


Co-ordinated by The Centre for Brand Analysis, the prestigious Business Superbrandslist is drawn from over 10,000 independently identified brands, before being whittled down to a shortlist of just under 1,500, that are then judged by the expert panel and UK business professionals. FedEx beat tough competition to take its place in the prestigious list.


The official top 20 Business Superbrands for 2012 are:

1. Rolls-Royce Group                                                

2. Google                                                                   

3. GlaxoSmithKline                                                    

4. Apple                                                                      

5. British Airways                                                       

6. Virgin Atlantic                                                         

7. London Stock Exchange                                       

8. Bosch                                                                     

9. Visa                                                                        

10. PricewaterhouseCoopers                                    

11. Microsoft

12. FedEx

13. BAE Systems

14. Boeing

15. Eddie Stobart

16. DHL

17. BT

18. Shell

19. Ernst & Young

20. Vodafone


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