• Hispanic Heritage Month

Celebrating Hispanic Heritage Month

by Brand Journalism Staff

September 19, 2018

To celebrate Hispanic Heritage Month, we highlight three of our Hispanic leaders who discuss their career journeys, personal manifestos, and thoughts on diversity and inclusion.

Juan Cento

September 27, 2018

Juan N. Cento
Regional President
FedEx Express Latin America and Caribbean Division

Juan Cento

Juan Cento

Q: What does being Hispanic mean to you?

A: For me, being Hispanic is about embracing diversity and inclusion. It is about making the best of our differences.

Q: How has your life story impacted your career?

A: My story is about family and FedEx. My story is about the values that I was able to bring to the operations in Latin America and the Caribbean. Values that are consistent around the world and have allowed us to differentiate ourselves within the market as a company with the highest level of integrity and a company that aggressively focusing on where we are going, not where we are.    It is about demonstrating to my wife, my sons and now my grandchildren the true value that we should live by and the benefit it provides as a human being. My story is both personal and professional and how together they have helped shape me into the person, the leader I am today.

Q: Do you feel you have any specific mentors, role models, or people in your life that you feel have impacted your success?

A: Absolutely, as we go through life we reflect back on different individuals that have impacted our lives and helped to influence the person you become. For me, it was my dad. My dad was a successful professional that never doubted his commitment to his family, never doubted his commitment as a human being. Those are the very values that for me have always been a key pillar in everything I do (both professionally and personally) and how I conduct myself as a human being.

Q: What is your best piece of advice for all young professionals trying to go after their dream?

A: The advice I give to any young professional is that they should enter the field of work of their choosing with an open mind. They should not focus on where the business is now, but what the potential of the business could be in the future. If companies reflect 10, 20 or even 30 years back, they probably would have no inclination that they would be achieving the goals they are meeting today.    

Q: Why is giving back to the community important to you?

A: The very DNA of our brand is to connect people and possibilities, so we can ultimately help businesses prosper, communities flourish, and people thrive in an effort to make the world a better place. The feeling I get when I see LAC coming together for FedEx Cares events is truly inspiring and makes me proud.

QThroughout your life, you have had many titles. What would you consider the one you are most proud of?    

A: Becoming a grandfather. My grandchildren bring so much joy to my life. They truly have been my biggest blessings.

Up Next:

Julio C. Barrionuevo

Comments on Celebrating Hispanic Heritage Month

    Jerry Alvare says:

    A true inspiration to all employees at FedEx. I am grateful to know first hand the impact you have on employees. You were part of FedEx history as we celebrated the 2018 Inaugural HAN Conference in California and I know you will continue to be there every step of the way. Your support is greatly appreciated. Gracias Rene.

    Janas Jackson says:

    Rene Bustamante is an executive who effectively combines leadership with compassion, and in the process, makes a positive impact on the lives of others. He lives the Purple Promise and always makes FedEx look great wherever he goes! Thank you for posting such a great story for Hispanic Heritage Month!

    Elkin Colorado says:

    Three great stories from Hispanic leaders that are inspiring the next generation. Thank you for all you have done and for paving the way for us. #whatisyourfedexstory.

    Ralph Rodriguez says:

    Being Hispanic in my particular Case Cuban is the essence of everything I am I cannot be anything but. My parents came to this country in 1961, with nothing but an open heart and their desire for liberty. The United States gave us everything and today I proudly call myself Cuban/American.

    Samuel Rodriguez says:

    Great inspiring stories from 3 Hispanic leaders who have not only succeeded but continue to do so.
    These are the kind of people who inspire the future of man and woman kind.
    Thank you for what you have and continue to do.

    Jerry Alvare says:

    Thank you Juan, Julio and Rene for sharing your stories with everyone. I know this is just the tip of the iceberg on the positive impact all of you have had on your families at home and FedEx. I look forward to working with all of you as we continue to inspire employees on having a diversity of thought througout the network. Gracias y Pa’lante!

    Jeannette Garcia says:

    I really love the fact that all of you included your families as being a fundamental part of their success and integral part of your achievements. As an exile, I watched my parents work and sacrifice to give my sister and me a better life. It gives me pride in my Cuban heritage that so many other fathers and mothers facing the same difficulties did the same. That foundation has truly enriched the FedEx culture and helped you become great leaders!

    Andres Rojas says:

    I have only been at FedEx Office for just over a year and didn’t know we had this kind of representation at such high levels in the corporation. I would love to be able to hear personally from them and I look forward to expanding my career at FedEx. Thank you for sharing

    Michael Feliciano says:

    Truly inspiring.

    Cesar R Gamarra says:


    Joe Perez says:

    When I first met Juan Cento it was when I was assigned as a Security Specialist on Puerto Rico. I will always remember his kindness and professionalism and how he made me feel like a valued member of the Team. I was very proud to see a top level Hispanic leader representing this great company.

    Scott Castillo says:

    Truly inspiring leaders with great advice for individuals who want to further their careers with FedEx.

    Betty says:

    Juan Cento and Julio B, thank you. Your commitment and example, speak louder than any words of expression I can yell. You are the ‘difference’ that set the pace for future leaders. thank you again for all you do to make every LAC ‘Cares’ event successful. Thank you Mr. Bustamante, though I don’t know you personally – your story rings the same commitment ‘caring’.

    Neto Lins says:

    Juan, me orgulho em trabalhar em sua equipe. A cada dia tenho me colocado como o jovem que você aconselharia em estar com a mente aberta sempre. Todos na FedEx devem pensar assim!! Fui muito impactado com a resposta sobre seus netos. Família é nossa base para tudo! Ficou marcado para mim sua resposta a uma pergunta que fiz quando o conheci: Juan, quais os planos da FedEx para o Brasil? Ele olhou para mim e respondeu: “Seus filhos vão trabalhar aqui!”. Obrigado Juan por nos inspirar tanto!!

    Missy Hernandez-Sanchez says:

    I was already inspired from his part in the HAN event last month but this created a whole new level of respect for him! I love his story and absolutely LOVE his grandmother’s saying about how we should just do the right thing and not worry about who will benefit. It ties in with how I like to do good things even if someone doesn’t realize I did it for them. Good things happen to good people, often times when they need it the most.

    Missy Hernandez-Sanchez says:

    I love this article! I really love the advice to others: Do not slow down to look to your sides at your competition (another favorite of mine is the saying that you are your own competition). Stay humble and remember your origins.

    Thank you again for taking the time to answer these questions and to the interviewer for taking the time to share them with everyone!

    Missy Hernandez-Sanchez says:

    Combining your personal with professional story is beautiful. It took me forever, but learning that they can and should combine was a great turning point in my life.

    Thank you so much for sharing!

    Carmen says:

    All my admiration for Juan Cento, his leadership & charisma make the difference, proud to be part of his team, thanks a lot!!!

    Perla Ruiz says:

    Thank you for sharing your stories and for being un verdadero orgullo hispano. I have only being with the company for one month and you have inspired me to pursue my academic goals and not to give up. Si Se Puede!

    Perla Ruiz says:

    you have inspire me to pursue my academic goals and not to give up

    Swift says:

    Such awesome and inspiring stories!!! FedEx has such a great history with truly promoting success for all who desire to excel, and with encouraging diversity…

    Manlee J Chavez says:

    Our company not only embraces diversity it celebrates it! I am truly proud to be a part of the amazing FedEx culture. I have been privileged to travel to numerous locations throughout the USA. I get to interact with so many team members and can tell you, from my experience, we are all FedEx.

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