FedEx Blog

FedEx Blog

Latest Posts by Steve Pacheco

August 17, 2011

“Nothing’s more important than your clubs” – New FedEx ads

“Nothing’s more important than your clubs” is a theme that recognizes golfers’ love for the sport and their clubs, and two new FedEx TV ads offer a solution for traveling with golf clubs - ship them at FedEx Office.FedEx recently kicked off the two new TV ads that will air on CBS, NBC and the Golf Channel just in time for the Playoffs.The ads show golfers a better way to travel with their golf clubs, without the inconvenience and concern about their safety when checking them at the airport.

April 21, 2011

FedEx Delivers at SXSWi

As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.

November 15, 2010

FedEx Team Members Take You Behind the Scenes of a Recent TV Commercial

On Nov. 15, FedEx launched a series of digital videos called “Behind the Scenes.”

January 6, 2010

FedEx Huddles Up for A New Ad Campaign

As many of you watch the FedEx Orange Bowl tonight, I wanted to share my thoughts regarding the new round of ad work FedEx launched this January with the College Football Bowl Championship Series. This year’s FedEx brand campaign features five new television spots promoting the reliability of domestic overnight delivery, international shipping, FedEx Ground, FedEx Office Print Online and the multi-faceted capabilities of FedEx Office.

July 19, 2009

But wait, there’s even more…online!

Our media consumption habits are changing and online digital video continues to grow rapidly as a viable form of expression and communication. Consumers seek it out because there’s more content that they really want to watch at the touch of their fingertips. At FedEx, we’re eager to continue to embrace these changes and contribute to this new medium. So, on July 20, 2009, we will make a mass distribution of brand messaging via digital video content.

March 19, 2009

Short Attention Span Theatre

It’s no secret that American’s aren’t as focused as they once were.  USA Today blames it on television.  In a 2004 story they said the more television infants and toddlers watch, the more likely they are to have trouble paying attention and concentrating during their early school years.We’re all used to seeing somewhere between 3000-4000 advertising messages a day.