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Latest Posts by Steve Pacheco
March 6, 2009
As you know, we’ve been taking steps to reduce our carbon footprint with environmentally responsible initiatives. So we’re thrilled to announce the launch of our Complete Package sustainability advertising campaign, to show our customers how FedEx is factoring in corporate responsibility and sustainability efforts into our business decisions, and doing our part to reduce carbon emissions, use clean energy and limit resource consumption.
December 31, 2008
As we approach the 20th anniversary of our FedEx Orange Bowl sponsorship, it’s increasingly clear that the landscape of advertising has forever changed. It is for this very reason that FedEx was one of the pioneers of sports marketing. We recognized then, as we do now, that we had to create innovative marketing solutions to break through the clutter to reach our customers.
December 22, 2008
Make no mistake, our advertising presence in 18 Super Bowls since 1989 has strategically allowed FedEx to establish itself as a household name. And it is indisputable that the Super Bowl is the only single event where an advertiser can reach a global audience of this size . . . last year almost 98 million people watched the game.