But wait, there’s even more…online!
Our media consumption habits are changing and online digital video continues to grow rapidly as a viable form of expression and communication. Consumers seek it out because there’s more content that they really want to watch at the touch of their fingertips.
At FedEx, we’re eager to continue to embrace these changes and contribute to this new medium. So, on July 20, 2009, we will make a mass distribution of brand messaging via digital video content.
We want to create new ways for customers to interact with our brand. Digital video is one of the fastest growing media channels where customers not only interact, but do so at their choice and at their own pace. Our goal is to go beyond our existing strategy of using networks and traditional media sources to distribute content.
FedEx is also encouraging our audience to interact with and distribute these videos through blogs, embedding and social networking. This means we’re spending less to reach more of the people that we really want to reach.
A little bit about the videos themselves: FedEx has a history of communicating business messages in humorous ways, so what better way to showcase our business services and share more humor than with these longer form videos. The result is a series of entertaining, informative, infomercial send-offs called “1,2,3 Succeed!.” They feature a terrific cast headed by the one and only Fred Willard (Anchorman, A Mighty Wind, Best in Show).
But these aren’t just any infomercials. They’re FedEx infomercials. They’re witty. They’re funny and they inform while they entertain. We hope you’ll have as much fun watching them as we had making them.
So please, whether you’re looking for entertainment, information, edutainment or infotainment, have a closer look. And if you really like them, pass them along to friends, family and co-workers.
And as they say in the infomercials, ACT NOW!
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