“Connect Your Business to a Changing World” Gives Global Businesses the Edge
Knowledge is power. It might be an old adage, but in today’s hyper-connected world it has never been more relevant.
Businesses today are looking for whatever competitive edge they can find and having access to the right kind of information can make all the difference to tap into the $18.3 trillion market created by global trade.
We’re excited about our new global campaign: “Connect Your Business to a Changing World.” It went live on November 21, 2011, and in addition to an aggressive print and online media campaign, the centerpiece to the campaign is an innovative web experience that puts information and insights right at your fingertips.
Using content written by the Economist Intelligence Unit, the new website is an online resource designed to help businesses of all shapes and sizes get the insights they need to be successful in navigating the global marketplace. Available in seven languages, http://connect.fedex.com features articles, videos, and analysis about the latest trends and some of the most pressing issues facing businesses today – including the state of global trade, sustainability, technology, supply chain and information.
At FedEx we are passionate about helping our customers grow their businesses by physically connecting them to markets around the world and by providing them with the knowledge they need to be successful.