“No Shave November” Spotlight: How $46 Launched Dream Beard’s Global Success
Guest Blog by Ryan Lane, CEO of Dream Beard
My wife, Brittany, and I started Dream Beard in 2012 with our last $46. We were just a few months into our marriage, and we didn’t know much about business or life for that matter. We had just moved from Ohio to Georgia to be closer to family, and we were living at my father-in-law’s house, in her old bedroom from high school… right across the hall from him!
We hit the ground running and began submitting applications to any and every job we could think of. At the same time, I was having trouble with an itchy beard. I had tried lotion and a few random products that were supposed to help but didn’t get the job done since beard products were so new at the time. I began doing a lot of research learning about oils and what kind of mixtures would combat that pesky itch, other than shaving! After a lot of research and hard work Brittany and I came up with our first and current formula. Since none of our job applications were turning out to be fruitful, we decided to try to sell our beard oil. We weren’t sure what we intended to come from it, but we just knew we wanted to start something that would make a difference in people’s lives.
Creating a business centered around men’s facial hair sounded crazy because we were pioneering a product that people hadn’t heard of. We just took it step-by-step and figured things out as we came to them.
We’ve come a long way since 2012. We are currently in over 80 countries and we now offer grooming products that aren’t beard-specific. No matter how much Dream Beard grows, we always intend to include a handwritten thank-you note expressing our gratitude for our customers support, like we have always done since day one. Our customers mean so much to us, and we know that we would never be able to live out this dream without them.
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July 5, 2018
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