Giving is not really about what one gives. It is about what others receive.
EarthSmart Outreach is our volunteer and philanthropic efforts with regard to the company’s focus on environmental sustainability. We focus it in three key areas:
- Sustainable Transportation
- Sustainable Cities
- Sustainable Ecosystems
Our objectives in this program are really simple:
- Engage and inspire our FedEx team members to become informed about and involved with EarthSmart®
- Positively affect the environment and surrounding communities
Fortunately, the results of our team members’ efforts are not so simple. But, there’s more about that in a moment.
We continue to encourage our FedEx teams to seek out and participate in these EarthSmart Outreach efforts and initiatives. But, what makes an EarthSmart Outreach initiative? It:
- Supports a focus area, listed above
- Results in a measurable environmental positive impact, such as reducing carbon emissions, improving air and/or water quality, or bettering wildlife protection
- Involves community mobilization
- Leverages FedEx team members’ skills, expertise and volunteer time
So, here’s more about this through a couple of examples of FedEx EarthSmart Outreach initiatives:
In Mexico, Brazil and India, quality of life is negatively affected by transportation congestion and pollution. So, we are working with EMBARQ, the World Resources Institute’s Center for Sustainable Transport. We are lending our expertise in vehicle routing and technology, while providing financial support, to help communities in these countries with congestion, air pollution and safety issues arising from their transportation issues.
National Fish and Wildlife Foundation:
FedEx supports the National Fish and Wildlife Foundation (NFWF) in its efforts to preserve and restore our nation’s native wildlife species and habitats. Whether it’s moving sea turtle nests and eggs away from pollution dangers, or helping urban communities with environmental issues, we work to promote sustainable ecosystems. You can find more at the following:
For FedEx, I think the focus upon giving should be a consideration of the following:
- Who are you helping?
- What are you trying to accomplish?
- Why does it matter to you and your stakeholders?
- How did you make conditions better for the recipient, whether a community, an ecosystem, or wildlife directly?
And, that last question really matters. It’s not about giving. It’s about receiving.
Thanks to all of our team members that have participated with and contributed to their communities. You help change what’s possible.
For even more, go to http://earthsmart.fedex.com
Follow Mitch on Twitter at Twitter.com/Mitch_Jackson