3 Things You Might Not Know about the World’s Largest Licensed Sports Retailer
If you’ve ever ordered a piece of sports apparel or memorabilia, it’s likely been received, processed and distributed by Fanatics, the global leader for licensed sports merchandise. Fanatics runs online and offline commerce for all major sports leagues and hundreds of professional and college teams. They sell everything from jerseys and t-shirts to toasters and desk lamps. You can purchase the gear online, on your phone or even in stadiums on game day.
Here are three things you might not know about Fanatics:
- Fanatics powers the e-commerce sites of the NFL, NBA, MLB, NHL, and other professional sports leagues and operates over 300 online stores
- Typically, men constitute the majority of Fanatics customers, but that reverses to women from November through December during the busy holiday season
- Mobile purchases can drive up to 80 percent of the company’s sales for a specific item around the time of a major sports event
Take a behind-the-scenes tour of one of Fanatics’ largest warehouses, which is more than 500,000 sq. feet and houses four stories of shelves stocked full of sports merchandise.