Mrktng wrks an example that GEN-Y gets it.
A friend of mine’s son Turner, is a 9 year old obsessed with the chupacabra. The chupacabra is an urban legend (unless of course you have seen one). Sightings have been reported in Latin America and throughout the southwestern United States. These biped alien, coyote size, reptilian vampires suck all the blood from barnyard animals like turkeys, chickens, goats or sheep.
While watching a “documentary” the camera was showing samples being taken from what appeared to be a dead chupacabra. Watching intently Turner noticed that the samples were being placed into a FedEx Box. Where he turned to his mother and said, “Well look at that. FedEx is the official Courier of the Chupacabra.”