Climb to the Top: Rural Japanese Company Bursts onto the City Scene
When walking through SoHo, one of New York’s trendiest neighborhoods, it’s hard to imagine that a company out of rural Japan set up shop to bring “the joy of nature” into everyday city life.
That’s exactly what Snow Peak, an outdoor lifestyle company based in Niigata, Japan, has done.
Snow Peak founder Yukio Yamai was an avid mountaineer, but didn’t like the quality of the equipment he used for climbing. Living in Sanjo, a town known for its metal craftsmanship, he set out to make his own line of mountaineering gear in 1958.
Since then, Snow Peak evolved into a company that provides all of the equipment necessary for comfortable camping. The idea was to make it easier for people with urban lives to get more in touch with nature.
Snow Peak soon realized this idea was one that would work well beyond the Japanese market.
In 2014, they launched their clothing line with the goal of both fashion and functionality.
Now, with more than ten stores throughout Japan, as well as store fronts in Korea, Taiwan and the United States, Snow Peak is helping people in the city, as well as the country, bring the joy of nature into life.
Take a trip to Niigata, Japan, to see how this company lives the lifestyle it represents.