Stark Bro’s Nurseries Grows up with America
Stark Bro’s Nurseries & Orchards Co. launched in 1816, five years before Missouri became a state. It is one of the oldest operating companies in the United States today.
“Businesses come and businesses go, for various reasons” said Elmer Kidd, Chief Production Officer at Stark Bro’s. “For any company or any organization to say they’ve made it 200 years is a tribute in itself. I’m proud of that.”
Stark Bro’s sells a variety of fruit and nut trees as well as garden plants and accessories. It brought the Red Delicious apple into prominence in 1893, although it was simply called the Delicious apple then. As the story goes, one of the Stark brothers took a bite and described it as “Delicious!” The name took root.
Years later, the company brought to market a golden version of the Delicious apple and named both varieties Red Delicious and Golden Delicious, respectively.
“Two-thirds of all the apples eaten in the world today are cousins of these two apples,” said Ken Lane, Chief Marketing Officer at Stark Bro’s. “Essentially they have the DNA of the Red Delicious or Golden Delicious apple in their DNA.”
Watch the video to find out the secret to Stark Bro’s success and to learn more about their rich history.
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February 16, 2018
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