What on earth is “strategic” philanthropy? Isn’t “philanthropy” just helping people and communities out of the “goodness of our hearts”? Sure it is, but with more than a million registered non-profits in the U.S. alone, and with limited resources, how does a global corporation with a commitment to philanthropy go about picking and choosing which charities to support?
Our approach at FedEx is to “strategically” align our philanthropic initiatives with our unique capabilities and core competencies. This approach is sustainable in that our philanthropy is inextricably tied to who we are. To this point, our two signature programs are disaster relief and safety.
With the most powerful global transportation network on earth, we are able to increase the capacity of the international disaster relief organizations we support by providing them with complimentary access to our network. Accessing our network enables them to help untold numbers of individuals and families worldwide.
With thousands of vehicles on the world’s roadways, we share our safety expertise with Safe Kids Worldwide, supporting child pedestrian safety initiatives in seven countries. Our pedestrian safety programs address road traffic issues, a leading cause of avoidable death and injury among young people across the globe.
These programs are also “strategic” from a corporate point of view in that helping build more resilient, safer and stronger communities helps build a stronger FedEx. Case in point: we developed with the American Red Cross a small business disaster readiness checklist and made it available for free at www.fedex.com/smallbiz. By helping small businesses stay in business, in addition to providing them with access to the global marketplace, we help them stay strong and grow. Strong and growing customers result in a strong and growing FedEx. As FedEx grows, we grow our capacity to develop our “strategic” philanthropic initiatives.
That’s “strategic” philanthropy at FedEx.