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August 3, 2012
Following incredible success in FY12, the FedExCup golf club shipping campaign is back in FY13. The campaign allows us to strategically target an audience with a passion for both watching and playing golf with a solution to provide a better golf trip. Rather than lugging heavy clubs to the airport and worrying about their safe arrival, FedEx can ship golf clubs reliably and conveniently without hassle. Check out the ads that use classic FedEx humor to cut through the clutter to tell about our solution to traveling with clubs.
November 8, 2011
Rapid advancements in technology have greatly impacted the way small businesses communicate with customers. I owned my business for 15 years prior to becoming a marketing Manager for FedEx Office. In the past couple of years, social media has become important for entrepreneurs to network, reach new and existing customers and learn from experts about how to run a business.
August 17, 2011
“Nothing’s more important than your clubs” is a theme that recognizes golfers’ love for the sport and their clubs, and two new FedEx TV ads offer a solution for traveling with golf clubs - ship them at FedEx Office.FedEx recently kicked off the two new TV ads that will air on CBS, NBC and the Golf Channel just in time for the Playoffs.The ads show golfers a better way to travel with their golf clubs, without the inconvenience and concern about their safety when checking them at the airport.
November 15, 2010
On Nov. 15, FedEx launched a series of digital videos called “Behind the Scenes.”
November 3, 2010
The business world is changing fast – for instance, did you know that 67% of the world’s population has a mobile phone subscription? That’s just one example of how success in business is all about taking advantage of opportunities – and change is what creates some of the best.The latest FedEx global advertising campaign, “FedEx Delivers to a Changing World,’ points visitors to a website with intriguing kind of information needed to stay ahead of customers in a fast changing world.
January 6, 2010
As many of you watch the FedEx Orange Bowl tonight, I wanted to share my thoughts regarding the new round of ad work FedEx launched this January with the College Football Bowl Championship Series. This year’s FedEx brand campaign features five new television spots promoting the reliability of domestic overnight delivery, international shipping, FedEx Ground, FedEx Office Print Online and the multi-faceted capabilities of FedEx Office.
October 20, 2009
Greetings to all FedEx team members and FedEx racing fans! The weekend (Oct. 24 & 25) is big for FedEx Racing as we celebrate the teamwork that all of the FedEx team members around the world display every day. As we wind down the 2009 NASCAR season, I'll have the #11 FedEx Toyota on the track at Martinsville Speedway in the Sprint Cup Series, gunning for a win at my home state track. My teammate at Joe Gibbs Racing, Kyle Busch, will be running a very special #18 FedEx Toyota in the Nationwide Series race at Memphis Motorsports Park.
July 19, 2009
Our media consumption habits are changing and online digital video continues to grow rapidly as a viable form of expression and communication. Consumers seek it out because there’s more content that they really want to watch at the touch of their fingertips. At FedEx, we’re eager to continue to embrace these changes and contribute to this new medium. So, on July 20, 2009, we will make a mass distribution of brand messaging via digital video content.