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December 24, 2008
2008 has been quite a year - I guess we picked a good time to launch our blog!With the holidays in full swing and the ball getting ready to drop, we wanted to take a moment to say thanks to all of the FedEx folks who contribute to this blog and the readers who share their time (and opinions) with us.
November 24, 2008
If you want to learn a lot about a corporate culture, go through the process of launching a corporate blog. Successful companies often become successful because they have strong cultures based on command and control – emphasis on control. It’s all about process, approval, calculating risk and measuring outcomes. That does not always jive well with social media. FedEx is one such company -- if the idea of losing control is scary then the idea of a blog has the makings of a nightmare!