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March 9, 2013

South By Southwest Interactive through the eyes of FedEx Digital and Social Media

Our FedEx social media team is participating in the South by Southwest Interactive Conference in Austin this week/weekend, and we'd like to share some of our observations with you. If you're unfamiliar with SXSWi - it's the gathering which really launched Twitter into the limelight a few years ago, and has recently provided a forum for some of the brightest folks in the world to share ideas about media, technology, and the impact of both on our lives.-----------------

May 16, 2011

Small Businesses are Bouncing Back with Confidence

There seems to be a common trait among small business owners: they have a vision of success and are confident their hard work and determination will lead them there. It’s this optimism we wanted to celebrate today, in honor of Small Business Week. It’s also a trait that was abundantly obvious in the fourth annual FedEx Office Signs of the Times small business survey, where 63 percent of small business owners reported confidence in the long-term success of their business – up from 54 percent from last year.  

April 21, 2011

FedEx Delivers at SXSWi

As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.

November 15, 2010

FedEx Team Members Take You Behind the Scenes of a Recent TV Commercial

On Nov. 15, FedEx launched a series of digital videos called “Behind the Scenes.”

May 6, 2010

Small Businesses Say They’ve Seen the Signs – 2010 is Looking Up!

Randy Scarborough, Vice President of Marketing for FedEx OfficeFor three years running, the FedEx Office Signs of the Times Survey has polled small business owners around the U.S. to see how they’re feeling about both the broader economy and their businesses – and what approaches they’re taking to grow and thrive in good times and bad.

March 12, 2009

Building Our Brand and Reputation Globally

Over the past few months, I have been hearing the question, “given the current economic slowdown, is now a worthwhile time to invest in building brands in emerging markets like China and India?” In my opinion, the answer to the question is a resounding “yes.” Despite the global economic slowdown, China and India remain two growth engines of world economy and present long-term opportunities, especially when you factor in their growing brand consciousness and middle class.

December 29, 2008

Addressing Questions Regarding Advertising and Marketing Programs

I have had the opportunity to speak with many employees and stakeholders and read a number of the comments on this blog since our recent cost reductions announcement and I thought it was important to address questions that have been raised regarding our advertising and marketing programs.