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October 21, 2013
Meet Allison. Five years ago, when Allison wanted to buy a costume, she would drive to the mall, take a look at the options, and then buy one. Today, she doesn’t even have to leave the comforts of her couch. If she sees a costume she wants on TV, she pulls out her smartphone, compares reviews & prices, and orders it to be delivered to her house for her Halloween party – all within a commercial break of her favorite show.