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Smartphone Posts
October 21, 2013
#eCommerce changes the way we deliver for you @FedEx
Meet Allison. Five years ago, when Allison wanted to buy a costume, she would drive to the mall, take a look at the options, and then buy one. Today, she doesn’t even have to leave the comforts of her couch. If she sees a costume she wants on TV, she pulls out her smartphone, compares reviews & prices, and orders it to be delivered to her house for her Halloween party – all within a commercial break of her favorite show.
August 5, 2013
Transformation: A Prescription for Growth
When I arrived at FedEx 14 years ago, the term “smartphone” was never used. Social media was virtually unknown, and you often had to wait until a developer handed you an envelope of prints to know what your vacation photos looked like.