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November 8, 2011
Rapid advancements in technology have greatly impacted the way small businesses communicate with customers. I owned my business for 15 years prior to becoming a marketing Manager for FedEx Office. In the past couple of years, social media has become important for entrepreneurs to network, reach new and existing customers and learn from experts about how to run a business.
May 24, 2011
It’s been a while since I’ve blogged as we’ve been busy working on ways to enhance our service to customers. I also have been busy with my teenager who keeps me current with a cliff notes version of all things cool in the world – from a 13 year-old’s perspective.
April 21, 2011
As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.
March 7, 2011
A few months ago, one of my friends in Louisiana asked me to come down to speak to his local Entrepreneur Organization chapter about digital and social media at FedEx. This friend also happens to be one of the largest FedEx customers in Louisiana, which made the request more of a demand. But as a native of Louisiana, it’s always attractive to head farther South during the cold winter months in Memphis, so last month I took him up on a trip to Baton Rouge.