FedEx Blog

FedEx Blog

We Understand: You Want a Cleaner Planet

March 6, 2009

As you know, we’ve been taking steps to reduce our carbon footprint with environmentally responsible initiatives. So we’re thrilled to announce the launch of our Complete Package sustainability advertising campaign, to show our customers how FedEx is factoring in corporate responsibility and sustainability efforts into our business decisions, and doing our part to reduce carbon emissions, use clean energy and limit resource consumption.

While resources dwindle and the environment continues to change, we recognize that we must also change the way we do business. This campaign is a targeted response to the current global situation, showing how we’re helping to address climate change in the areas of cleaner vehicles, recycling initiatives and energy efficiency.

This advertising is also a groundbreaking direction in the way we portray the familiar brand icon, the FedEx box. “The Complete Package” campaign takes the iconography of the box, recognized around the world, and uses light, clear sky and recycled paper to visually represent our initiatives.  Specifically, the light box represents solar energy, the clear sky represents our leadership in hybrid electric technology and the recycled paper box speaks to our use of recycled material to cut down on waste.

With the commitment of FedEx employees around the world, as well as help from outstanding partners like the Environmental Defense Fund, we’re committed to making great strides in our sustainability efforts.  Look for The Complete Package campaign as it launches in newspapers, magazines and our website to see how FedEx is working to bring our customers a more complete package.


    Brent Pinsent(CA YOWA) says:

    Steve, This a great way to change the focus to something positive for a change. Hats off to you and the entire Environment & Efficiency team for bringing forth this worthwhile cause…B

    Robert Angell says:

    I was curious if we were coming out with a program to replace the “Recyc-All” program. There’s too much waste if we are throwing away hundreds of re-usable toner containers, waste containers, corotrons etc… Recycling these containers I think is our biggest responsibilty when reducing unnecessary waste. Please let me know if there is already a new program in place that we are just now aware of. Thank You

    Shili Xiao says:

    In addition to many effective ways for the cleaner planet, the good approach to radioactive material in FedEx shipping should be addressed for radiation protection and environment health.

    I don’t have statistic result for FedEx shipping packages with radioactive material. According to the report from International Atomic Energy Agency, there are between 18 and 38 million packages containing radioactive materials are transported each year throughout the world. This material may be radioactive waste, medical isotopes, industrial radiography sources, well logging sources, research materials, and of course nuclear fuel cycle materials. These shipments are made by land transport, air, or by sea. FedEx must contribute a lot.

    As we know, radiation is energy from atoms, which is one of the best-investigated hazardous agents. If radiation penetrates human tissue, may be absorbed by cells. If enough absorbed, then cells may not be able to repair themselves and can be changed or damaged. This can cause genetic damage or disease. These health effects are most likely when person exposed to high level radiation. A result comes from the investigation in Toronto, the risk of developing cancer is estimated to be 0.8% greater for one time exposure 50 times above background levels in Toronto.

    To reduce health effects from radiation, radiation protection is an important work. It can reduce explore to radiation by reducing explore time, increasing distance and increasing shielding. This requires that shipments will be in similar shielded containers with radiation levels at or near natural background. The receiving package is identified by its name, UN and label and is delivered to authorized users. The appropriate procedure to handle damaged packages or missing packages is established to keep security for radioactive packages. These works not only protect delivers and carriers, but also protect our environment health.

    I believe that FedEx is doing very well in this field also.

    I also want to commend FedEx on your sustainability initiatives, and the fact that you’re stepping up the marketing of your progress so far. Any steps that corporations make in this direction, big or small, are signs of progress and responsibility. We (Frito-Lay) too are looking for new and interesting ways to share our sustainability progress, and have found that using our new corporate blog ( is a great way to share our stories, including our green efforts, in a more personal way. I look forward to reading more about FedEx’s progress.

    L Carey says:

    While I certainly appreciate seeing the accoutn of sustainability initiatives that FedEx is taking, I am very puzzled about why FedEx is listed as one of the corporate donors to the Cato Institute, which is currently engaged in a massive publicity campaign to oppose any current action on carbon dioxide emissions (viz., Cato’s very substantial expenditure to buy full page ads in major newspapers across the country contesting the reality and significance of global warming). Such support of entities such as Cato might lead some to question the actual commitment of FedEx to a reduction of its corporate carbon footprint (aka “greenwashing”).

    Thomas Richardson says:

    Why doesn’t FedEx take advantage of the Bicycle Commuter Act?

    People who commute to work via bicycle need shower facilities, a place to store work appropriate clothing and a place to store their bicycles. The Act also provides that the company can reimburse the commuter up to $20 per month for commuting relate expenses which is tax deductible to the company and non-taxable to the employee. (I don’t think the $20 would be a big issue for most interested in commuting by bicycle. I know it isn’t to me.)

    At WHQ we can shower at the fitness center for $3.00 per shower and rent lockers for $10 per month but, as far as I know, no bicycle storage is available.

    Sheltered bicycle storage would be preferably to storage outside. Quality bicycles often cost $1,000 and many cost far in excess of that amount.(Seems like the unused space under the stairwells in each building would be perfect and could be provided at minimal cost to the company.)

    The $3 per shower seems a bit excessive cost wise.

    Wouldn’t providing for the needs of bicycle commuters be consistent with FedEx’s commitment to “Green practices”?

    I brought this issue up with HR and they did not seem to be interested.

    Tom Richardson #12745

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