We Understand: You Want a Cleaner Planet
As you know, we’ve been taking steps to reduce our carbon footprint with environmentally responsible initiatives. So we’re thrilled to announce the launch of our Complete Package sustainability advertising campaign, to show our customers how FedEx is factoring in corporate responsibility and sustainability efforts into our business decisions, and doing our part to reduce carbon emissions, use clean energy and limit resource consumption.
While resources dwindle and the environment continues to change, we recognize that we must also change the way we do business. This campaign is a targeted response to the current global situation, showing how we’re helping to address climate change in the areas of cleaner vehicles, recycling initiatives and energy efficiency.
This advertising is also a groundbreaking direction in the way we portray the familiar brand icon, the FedEx box. “The Complete Package” campaign takes the iconography of the box, recognized around the world, and uses light, clear sky and recycled paper to visually represent our initiatives. Specifically, the light box represents solar energy, the clear sky represents our leadership in hybrid electric technology and the recycled paper box speaks to our use of recycled material to cut down on waste.
With the commitment of FedEx employees around the world, as well as help from outstanding partners like the Environmental Defense Fund, we’re committed to making great strides in our sustainability efforts. Look for The Complete Package campaign as it launches in newspapers, magazines and our website to see how FedEx is working to bring our customers a more complete package.