Aspiration Meets Opportunity with New FedEx Multi-Market Campaign
Nov. 22, 2011— FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, today launched an innovative, interactive campaign that puts insight and intelligence on global trends at the fingertips of businesses of all sizes and in all geographies. The “Connect your Business to a Changing World” campaign gives business leaders around the globe access to useful and unique content about the trends that are impacting businesses and economies worldwide, as well as the solutions FedEx provides to help companies benefit from those trends, through the FedEx global campaign website at http://connect.fedex.com.
Visitors to the site can access a range of audiovisual and print content including articles from the Economist Intelligence Unit. Through the enhanced web experience, viewers can also analyze data, view videos, read supplementary content and information about innovative transportation solutions as they seek to navigate the complexities of the global marketplace.
“We live in a world where the pace of change is unprecedented,” said Rajesh Subramaniam, senior vice president, Global Marketing, FedEx Services. “Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multi-channel campaign and the http://connect.fedex.com experience provides businesses the intelligence to stay one step ahead of their customers’ needs and to focus on a number of topics critical to achieving business and economic growth around the world.”
In addition to advertising across pan-regional and local print and online media, the campaign will also be supported by a worldwide communications and public relations program.
About FedEx Express
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to every U.S. address and more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, usually in one to two business days, backed by a money-back guarantee.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $40 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.
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