FedEx China Launches Live to Win Campaign to Support China Badminton Team Success
BEIJING, Dec. 27, 2007—FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, joined with the China National Badminton Team (CNBT) today to announce the launch of a new branding cooperation campaign namedLive to Win. The new initiative builds on the leadership of FedEx and CNBT in their respective areas and on the boundless enthusiasm of badminton fans.
The Live to Win campaign will be an eight-month campaign starting in January. The promotion platform, which is a newly-designed, interactive Web page, will feature quizzes about FedEx China and CNBT cooperation. Anyone can participate by logging onto www.fedex.com/cn and answering some simple questions associated with the cooperation between FedEx and CNBT. If participants answer correctly,they will be eligible to take part in a prize lottery for that month.
The monthly lucky draw will select the winners, and FedEx will present them with exciting prizes. Winners may receive a limited edition set of “Lucky Q Wah Dolls” designed in the likeness of the actual badminton stars, including Coach Li Yongbo, head of the national badminton team. Each doll comes complete with a notarized birth certificate and profile reflecting the qualities of its China Badminton Team counterpart. The grand prize winner each month will have an opportunity to join a badminton champion for dinner.
“FedEx is a proud sponsor of the China National Badminton Team. Our new, joint-branding campaign demonstrates another exciting step in our partnership with the CNBT,” said Eddy Chan, president of FedEx China. “We hope to motivate fans while the China Badminton team is away training and remind them about what makes our team so great.”
“Our team greatly appreciates its support from our long-standing partner, FedEx, and their effort to keep our team top of mind,” said Li Yongbo, head of the national badminton team. “The collective encouragement of FedEx and our fans keeps us motivated to do our best.”
Next year marks the third year of FedEx partnership with CNBT.
About FedEx Express
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, usually in one to two business days with the delivery time guaranteed.
About China National Badminton Team
The China National Badminton Team (CNBT) is the first and the only team in the world to hold the championship titles of Thomas Cup, Uber Cup and Sudiman Cup, after it emerged as the champion of Sudiman Cup in 2005. The team is also a big winner in The Biennial World Badminton Championships and annual open competitions from International Badminton Federation. In the open competitions, CNBT secures at least three gold medals in every competition.
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