FedEx Express Celebrates UAE Superbrand Award For Fifth Consecutive Year
DUBAI, U.A.E., July 17, 2018 — FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, has been named one of the top brands in the UAE for the fifth consecutive year by the Superbrand organization, an independent authority of branding excellence.
The FedEx brand was carefully created more than four decades ago to represent the company’s values as they engage with customers and team members.
Their values constitute an integral part of the FedEx brand and are visually represented through vibrant Purple and Orange colors, and the legendary hidden white arrow between the “E” and the “x”.
From being the first express company in the Middle East to introduce an Arabic logo and offer its online services in Arabic, to providing customized healthcare and aerospace solutions to its customers worldwide, FedEx always strives to provide innovative ways to go above and beyond in delivering an outstanding experience to its customers.