FedEx Express named “Business Superbrand”
FedEx Express was ranked 19th on the list based on its exceptional commitment to both its customers and its staff, making it the highest-placed express transportation company. The ranking takes into account quality, reliability and distinction, proving the strength of the FedEx Express brand and brand values. FedEx Express was chosen following a selection process which included interviewing an independent and voluntary council of experts and more than 1,500 business professionals, the latter surveyed by research agency YouGov.
“Customer service is paramount to FedEx Express, and we ensure we constantly endeavour to exceed expectations,” said Adam Psarianos, vice president, Operations, Northern Europe. “This ranking is a testament to making the FedEx Express experience outstanding. It is what we as a company and as individuals do every day, and will always continue to do.”
Now in its seventh year, Business Superbrands identifies and pays tribute to the country’s strongest B2B brands. The 2009 Business Superbrands rankings reflect the views of a panel of experts and over 1,500 business professionals. The process is administered by The Centre for Brand Analysis on behalf of the Superbrands organisation.
“We congratulate all the B2B delivery brands for achieving top 500 status, and particularly FedEx Express for leading its sector,” said Stephen Cheliotis, chairman of the Business Superbrands Council for 2008.