FedEx Express named “Business Superbrand”
April 7, 2008
LONDON, March , 2008—Business Superbrands has named FedEx Express, the world’s largest express transport company and a subsidiary of FedEx Corp. (NYSE: FDX), as one of the UK’s top ten business brands in the Business Superbrands 2008 list.
Selected as a Superbrand for its commitment to both its customers and its staff, this achievement is an outstanding reflection of the strength of the FedEx Express brand and its brand values, with the ranking based on quality, reliability and distinction. FedEx Express was chosen following a robust and competitive selection process which included tapping into the views of an independent and voluntary council of experts and over 1500 business professionals, the latter surveyed by research agency YouGov.
As a Business Superbrand, FedEx Express is the only company representing the transportation industry in the top 20, demonstrating the strength of the FedEx brand.
“FedEx is built on the idea of service excellence – of meeting or exceeding customer expectations in everything we do. Our pledge to make every FedEx experience outstanding is one we make every day as a company and as individuals”. Said Adam Psarianos, vice president, Operations, FedEx Express Northern Europe.
Business Superbrands is a unique initiative from the Superbrands organisation, the global branding arbiters. Business Superbrands is in its eighth year and has become a key barometer on the performance of brands across a wide variety of sectors.
“With talk of significant slowdown in the economy over the next 12 months, it is reassuring to those companies achieving Business Superbrands status that they possess a powerful, respected and recognised brand that should assist them in mitigating risk, negating the downturn and outperforming competitors,” said Stephen Cheliotis, chairman of the Business Superbrands Council for 2008.
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