FedEx Launches New Digital Campaign to Promote Badminton
BEIJING, April 16th, 2012—FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, today launched a new “How to Play Badminton Like a Pro: Learn from The World Champions” digital video campaign. As official partner of the China Badminton Team (CBT), FedEx will exclusively launch the online video series on its official campaign website to promote the game of badminton among fans and the general public. Another FedEx goal of the digital campaign is to inspire people to give all of their best wishes to the CBT and cheer them on to win new championship titles during this year’s London 2012 Olympic Games.
From April 16th until the end of June, FedEx will launch 22 badminton skills educational video episodes on its official website http://www.fedex-china-marketing.com/promise featuring 14 extremely famous and popular CBT athletes including Lin Dan, Wang Yihan, Fu Haifeng, and Cai Yun. The video series offer a great way to enhance people’s badminton game by teaching them skills from entry to expert level. FedEx will also offer lucky draws during the campaign so participants will have the chance to win autographed memorabilia from these renowned CBT athletes.
Catherine Chen, managing director of marketing, FedEx China, said: “FedEx has been in great partnership with CBT for over 6 years. Previously we worked closely and successfully with each other on many fantastic brand promotional campaigns and hope that this new online campaign will bring more badminton enthusiasts together to cheer for their heroes and heroines. Through all of our cheers and encouragement, jointly we will help enable China’s national badminton team to reach new heights in London!”
About FedEx Express
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee*.
*Subject to relevant terms and conditions
About China national Badminton Team
The China national Badminton Team (CBT) is the first and the only team in the world to hold the championship titles of Thomas Cup, Uber Cup and Sudiman Cup, after it emerged as the champion of Sudiman Cup in 2005. The team is also a big winner in the 2008 Beijing Olympics and The Biennial World Badminton Championships from International Badminton Federation， secures at least three gold medals in five individual of every competition impressively.
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