FedEx People Delivering Solutions ‘Near and Far’
LONDON, November 11, 2013 – In a thriving business environment, it’s not just the new products, services and innovations which are the catalyst for growth; more often than not, the greatest change is brought about by people.
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) today announced the evolution of its multimarket marketing and advertising campaign, “FedEx. Solutions Powered by People.” The new series of advertisements will demonstrate how the local knowledge and expertise of FedEx team members, combined with the strength and sophistication of the FedEx global network create opportunities for businesses, both large and small, at home and abroad.
“While the FedEx global footprint spans more than 220 countries and territories around the world, it is through the insights and expertise of our local people that we excel at delivering global solutions for our customers,” said Raj Subramaniam, executive vice president, marketing, FedEx Services. “This means our customers have the opportunity to grow their businesses locally and internationally.”
This year’s campaign is again targeted towards small and medium-sized customers, for whom greater connectivity, simplified processes and heightened visibility is paramount, especially in a changing marketplace.
“Small and medium-sized businesses are increasingly looking beyond their own borders for opportunity and growth,” said Brenda McWilliams-Piatek, managing director, Communications, Brand and Digital Access Marketing, FedEx Express EMEA. “The possibilities for UK SMEs are tremendous and finding the right transportation provider is an important early step, ensuring the correct platform and experience are provided to enable international success”.
The refreshed creative will focus on three themes: “Local Expertise”, providing a view of how the deep knowledge of FedEx and its understanding of where a customer lives can translate to global scale. “Near and Far”, using striking imagery of contrasting international cities to illustrate how our network delivers solutions around the corner and around the globe, and lastly, ‘Tracking and Visibility’, shining a bright light on how FedEx’s sophisticated technology, approaches and systems can provide SMEs, in particular, with unmatched control over their global shipments.
With print and online advertising appearing pan-regionally and in local markets around the world that started in October 2013, the campaign will also be supported by a series of pages on the fedex.com website, where business leaders can find supplementary information about innovative transportation solutions as they seek to expand their businesses beyond their own borders.
About FedEx Express
FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories worldwide. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $45 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.
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