FedEx renews its sponsorship agreement with the French Tennis Federation
FedEx receives a number of benefits under the agreement including – displaying its famous logo on the main courts, carrier rights for all Roland Garros products sold through the French Open website www.frenchopen.org, and a corporate hospitality area for customers and partners.
The partnership has proved to be a lucrative one for FedEx, allowing it to reach an audience of millions around the world. In 2005 the cumulative audience for the French Open was 502.5 million people, including 350 million people in Europe (160 million in
“This agreement enables FedEx to be associated with one of the world’s most prestigious sporting events, and one which supports FedEx’s core attributes – precision, anticipation, speed and service,” said Robert W. Elliott, President of FedEx Express Europe, Middle East, Africa and Indian subcontinent.
“Our support of the French Open Tennis Tournament enables us to connect with a global audience. In 2005 the event was broadcast to 195 countries over a period of 15 days reaching a total of 502.5 million people, and achieved FedEx brand exposure for 193 hours,” added Robert W. Elliott.
FedEx has benefited from the French Tennis Federation’s new marketing strategy, which has reduced the number of its sponsors from 18 to 10 (9 official sponsors and one official partner) over a five-year period, thereby increasing the visibility of its main partners, and delivering even greater returns for FedEx.
"We are extremely honoured by this continued partnership between the French Tennis Federation and FedEx. FedEx is indeed one of the French Tennis Open’s major partners. The company’s demand and expertise, internationally renown, meet perfectly with Roland Garros philosophy of excellence.", declares Christian Bîmes, President of the French Tennis Federation.
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