FedEx, Safe Kids Team Up to Launch “Walk This Way” in Nanjing
Nanjing, December 17, 2008 – FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, today joined hands with Safe Kids Worldwide, a global non-profit organization, to launch the Safe Kids Walk This Way program in Nanjing at Youfuxi Road Primary School.
Following its successful launch in major Chinese cities including
FedEx and Safe Kids first created the Walk This Way program in the
At the launch event, students from
Following the launch event, FedEx volunteers played road safety games with the students and practiced safe walking exercises, arming students with basic pedestrian behavior and road safety knowledge.
“FedEx has long been committed to supporting child pedestrian safety education,” said
“It has been proven in many countries and regions, where Safe Kids Walk This Way program is conducted, that the number of traffic accidents can be avoidable by improving the public awareness of traffic safety, people’s behaviors and road environment,” said Monica Cui, executive director, Safe Kids China. “In
According to a report released by Safe Kids Worldwide, road accidents have become the second largest killer of children aged 14 and under in China. An average of more than 30,000 children are injured or killed in traffic accidents every year. Of these, nearly 44 percent are child pedestrians. The report suggests that careless road crossing is the largest cause of road injury. Consequently, enhancing child pedestrian safety education and raising awareness of road safety is urgently needed.
With the rapid expansion of
A study by Safe Kids surveying more than 600 students in
· More than eighty percent of the students walk to school every day, and they spend 5-10 minutes on the road.
· Nearly half of the students claimed the crossroad is the most dangerous area for walking.
· Sixty-six percent of the students noted there are no traffic lights at the crossroads.
· Sixty-one percent of the students claimed the major safety problem is the vehicles that are jammed at the school gate.
The study clearly identifies the key areas needed for road safety education. In addition, the study points out that efforts should be made to improve the safety of road environments while also educating the vehicle drivers and the students on the road safety knowledge.
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