FedEx Wins the Reader’s Digest Asia Trusted Brands Gold Award
HONG KONG, May 22, 2013— FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, has been awarded the Trusted Brands Gold Award in the Airfreight/Courier Service category by Reader’s Digest Asia. FedEx was also a Gold Award winner in the category in three markets across the region, including Hong Kong, Singapore and Taiwan.
“Winning the Trusted Brands Gold Award is testament to our commitment to service excellence and customer satisfaction. FedEx has always been a badge of trust and reliability for our customers here in Asia and around the world,” said David L. Cunningham Jr., president, Asia Pacific, FedEx Express. “This award recognizes FedEx comprehensive portfolio of services, operational network, connectivity, innovation and commitment to our local communities. Most importantly, the award recognizes the efforts of our more than 18,000 FedEx team members in Asia Pacific who continue to deliver an outstanding experience for our customers every day.”
Inaugurated in 1999, the Reader’s Digest Asia’s Trusted Brands Survey is one of the region’s most comprehensive, reputable consumer-based brand preference surveys. Over the years, the survey has uncovered Asia’s attitudes on the most trustworthy brands. In addition to trustworthiness and credibility, the survey also measures the companies’ commitment to innovation, quality of services/products, corporate values, understanding of customer needs as well as corporate social responsibility.
The Airfreight/Courier Service division of the Trusted Brands awards was established in 2004, and FedEx has picked up the Gold Award in Asia nine consecutive times from 2004 to 2012.
The Trusted Brands Survey was carried out with 8,000 consumers across seven markets in Asia including Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan, and Thailand, covering 43 categories in each market. Survey results were gathered through mailed questionnaire, phone survey, online survey, and face-to-face survey, in order to ensure accuracy and integrity.