Mother’s Day Shoppers Seek Out Personalized Gifts This Year
April 28, 2011
DALLAS, April 28, 2011 — This year Mother’s Day shoppers are looking for more personal gifts, according to a recent survey from FedEx Office, an operating company of FedEx Corp. (NYSE: FDX). In fact, 79 percent of Americans polled say they plan to give a Mother’s Day gift that has been personalized in some way to match the tastes and style of the recipient.
The survey also found that 40 percent will be customizing an item commonly available in stores to make a unique gift. Another 39 percent say they will give a gift that is completely personalized and original, like a photo book or homemade item.
Despite this shift towards giving unique and personal gifts to Moms, some continue to struggle in their efforts to find the right present. Challenges reported by those surveyed include lack of money (40 percent), lack of time (45 percent) and lack of creativity or ideas (28 percent).
Get Creative with FedEx Office and Save
FedEx Office has a variety of online and in-store solutions for shoppers wanting to create personalized Mother’s Day gifts. Also, many of the online offerings feature easy-to-use templates that make customizing gifts effortless.
- Try FedEx Office Design & Print Center for monogrammed stationery, such as note cards and custom sticky notes. Customers can also design and order personalized t-shirts and calendars. Free seven-business day delivery is included with each order, and three-business day rush delivery is available as well.
- With FedEx Office® Photo, create custom photo books and other gifts items online, including mugs, blankets, water bottles, tote bags, scarves and more. Orders for most gift items can be placed today for standard shipping and by May 2 for overnight delivery just in time for Mother’s Day. In addition, FedEx Office is offering a Buy One, Get One Free promotion on all photo book orders. Use the code FXOFORMOM at checkout to redeem this exclusive offer.
- Use FedEx Office Online Book Publishing to create a book in hardcover or paperback featuring Mom’s favorite recipes, the family history and more. These books feature professional, bookstore-quality printing, binding and covers, and are shipped in 7 to 10 days.
- Visit a FedEx Office retail location for greeting cards, photo printing and enlargements, and photo prints on canvas or watercolor paper. In addition, FedEx Office offers convenient packing and shipping options for those that plan to ship their gifts to Mom — a common practice according to a related survey from FedEx Corp. released earlier this week.
For last-minute creative ideas that can be made by adults or kids just in time for Mother’s Day, visit the company’s creative blog, Out of Office. To learn more about FedEx Office products and services, visit www.fedex.com/office.
About this Survey
FedEx Office, in conjunction with the Ketchum Global Research Network, worked with Opinion Research, Inc. to conduct a telephone survey with a national sample of 1,010 adults, ages 18+, living in private households in the continental United States. The survey was fielded during the period of April 15-18, 2011.
About FedEx Office
FedEx Office (formerly FedEx Kinko’s) has the world’s largest retail printing network, providing access to printing and shipping expertise with reliable service. The company’s network of more than 1,900 locations includes 1,800 in the U.S. and features FedEx Office Print & Ship Centers, FedEx Office Ship Centers, FedEx Office Signs & Graphics Centers, and centralized production centers. Services include copying and digital printing, professional finishing, document creation, direct mail, signs and graphics, computer rental, free Wi-Fi access, FedEx Express and FedEx Ground shipping, and more. In addition, the company offers FedEx Office® Print Online, an online printing solution for business and personal printing, at home, at the office or on the go. Products, services and hours vary by location. For more information, please visit www.fedex.com/office.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $38 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 290,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.
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