Nearly half of Polish consumers (45%) would ship Christmas gifts
Warsaw, Poland, 28 November 2017 – Say good-bye to spending Christmas stuck in a traffic jam: Nearly half of Polish consumers (45%) would ship Christmas gifts to friends and loved ones. According to a study commissioned by FedEx Express, over one-third of Polish consumers (35%) definitely plan to send Christmas gifts this holiday season to friends and relatives.
The survey showed that the top factors were distance (64%) and surprise (24%), followed by comfort and saving time (22% respectively), according to the respondents who are definitely planning to send Christmas presents by post this year. Among the notable findings: Many respondents are generally willing to send gifts to close friends (12%) or younger relatives such as their own children (14%), while far fewer would send gifts to their grandparents (5%).
“Nowadays, gifts from Santa arrive by home delivery. The survey results can be seen as a broader shift to online commerce, with many companies gearing up to accommodate changing consumer tastes and habits” says Łukasz Wróbel, MD Ground Operations in Poland. “The survey shows that consumers of all ages now view Christmas as a prime opportunity for online shopping to surprise loved ones with unexpected gifts, especially those who may live far away.”
The run-up to Christmas is the busiest time of the year for express distribution companies. Volume is driven by the growth of e-commerce with the highest surges in demand on Mondays. FedEx expects to see a record number of packages traverse the company’s global network over the 2017 peak holiday shipping season. For the total season, volumes between 380-400 million packages are expected including the three Mondays during peak with more than double the average daily volume.
“In today’s digitalized world, online shopping can be used to deepen relationships and make it easier to spread Christmas joy. Christmas is the season of giving – and today’s technology as well as hundreds of thousands of couriers located around the world make it all happen,” Łukasz Wróbel continues.
Notes to editors:
Unless otherwise stated, all data are provided by YouGov Deutschland GmbH. 1,014 respondents participated in the survey, which took place between 07.11.2017 and 10.11.2017. The results were weighted and are representative for the Polish population (age 18+).