New FedEx Multi-Market Campaign Delivers the Human Touch
FedEx and millions of successful small-medium enterprises around the world have one thing in common: committed team members dedicated to finding solutions as they grow their businesses.
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) has today launched a new multimarket marketing and advertising campaign that highlights the above-and-beyond dedication of FedEx team members around the globe, demonstrating how these daily actions keep business moving for companies large and small.
“We understand logistics is nothing without teamwork and this campaign aims to showcase the people whose enthusiasm and expertise powers our international networks, infrastructure, technology and processes.” said Raj Subramaniam, senior vice president, Global Marketing, FedEx Services.
This year’s campaign is designed to appeal to small and medium-size customers because FedEx understands how its hundreds of thousands of team members help overcome the challenges SMEs face in today’s changing global marketplace.
“The most successful businesses are those which are built on strong relationships, and relationships by their very nature are built on people. At FedEx, our people are at the heart of everything we do and everything we are. Our 300,000 dedicated team members across the globe work tirelessly to connect business leaders to the people, places and opportunities that will help them succeed,” continued Subramaniam.
With print and online advertising appearing pan-regionally and in local markets around the world starting in November 2012, the campaign will also be supported by a series of pages on the fedex.com website, where business leaders can find supplementary information about innovative transportation solutions as they seek to expand their businesses beyond their own borders. Whether it’s a critical vaccine that will save lives or an important business contract that needs to reach its end destination the next day, FedEx has a range of solutions to help businesses of all sizes.
About FedEx Express
FedEx Express is the world's largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories worldwide. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.
About FedEx Corp
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.
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