Small Business’ Hot Pepper Sauce Goes Around the World with FedEx
MIAMI, January 20, 2015 – Hot sauce lovers of the world, rejoice! There’s a new sauce hitting the world market from the sparkling waters of the Caribbean, and it’s hot. Very hot!
FedEx Express, a subsidiary of FedEx Corp (NYSE: FDX) this week launched its latest multi-market advertising campaign, which shares the story of how a small hot pepper sauce maker from Nevis in the Caribbean, Llewellyn Clarke, can realize his dream — and the dream of so many small businesses — of going global.
“Llewellyn’s story captures the passion and perseverance of so many small businesses around the world who dream of going global,” said Raj Subramaniam, executive vice president, marketing and communications, FedEx Services. “Growing a business internationally is not easy, but it can offer big rewards to small businesses with the right product, market entry planning and supply chain strategies.”
At the center of the campaign is a video that captures how FedEx can help Llewellyn on his quest to go global, transporting his hot pepper sauce from the small Caribbean island of Nevis across the world to a remote village in China. This journey culminates with colorful on-screen reactions of people all around the world trying Llewellyn’s very hot pepper sauce for the first time. The video can be viewed at the campaign website: FedEx.com/showtheworld.
“Small and medium business’ growth in Latin American and the Caribbean is very important to the region’s economic progress in years to come,” said D.J. Miller, Vice President of Marketing, Customer Service and Retail, FedEx Express Latin America and Caribbean Division. “At FedEx, we are working to help those businesses grow, not only in their own markets, but also internationally, providing them with easy ways to access the global marketplace.”